Cathy Traugot

Exploring Customer Success

I managed the customer success story program at Oracle Bronto for two years, prior to which I wrote dozens of customer success stories for SAS Institute. At Devada, I started the success story program for the DZone business. At Bronto and Devada, I identified and interviewed prospects, wrote the stories and then created an internal communication plan to share the articles with sales reps and account managers. I also incorporated the articles into an integrated marketing plan. I'm currently working on success stories (under NDA) for a cloud-based on-demand workforce company.

Devada •

Sauce Labs

Bill McGee describes the reason he chooses DZone to help Sauce Labs drive awareness this way, “Developers are raising their hand when they go to DZone. They are searching for resources to help them.” For six years, Sauce Labs has gotten in front of those raised hands by sponsoring Zones, research reports, and Refcards. “We appreciate that the audience is self-selecting,’’ says McGee, Sauce Labs’ director of marketing. The company’s recently revamped Refcard on Selenium, the leading open source
Devada •

Dynatrace

As software intelligence company Dynatrace grew, it wanted a scalable approach to help its users. A place, says community manager Karolina Linda, “where there are no dumb questions.” Dynatrace had a Q&A site, but it wasn’t easy to search, it was very static, and the platform wasn’t scaling. “We started looking for a dedicated platform with full options,’’ Linda says. “We were aiming to build a place where every contribution, big or small, simple question or product extension – is valued.’’